Retail
Creative

As a creative co-ordinator I manage the development of schemes from moodboard to installation, working with a team that is directly under the management of the Creative director. I am responsible for writing the prop briefs and allocations to all UK stores and, in the past, USA and European stores. I work closely with our suppliers throughout the development of each project, ensuring that the finished schemes are to the standard the brand expects. I can be working on a number of projects at the same time, so time management and methodical organisation is key.

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The above image is Topshop’s spring summer 2019 in store creative - a project that I managed throughout.

This is the booklet I created for internal communications to all UK and USA stores, showing how the new props should be used.